New & Unique Marketing and Advertising Strategies

This guide offers over 50 new, unique and exciting ways to improve your marketing plan and advertising efforts and thus increase your sales and profits. It will show you how to market your product or services by implementing the best business marketing strategies and ideas used by most successful small business entrepreneurs to get results fast.

• Are you struggling to increase sales and profits to your small business? Do you have a great product or service but aren't sure how to let prospects know about you?
• Are you frustrated with your current marketing plan and efforts and looking for new and unique ideas to market your business?
• Do you see your competitors growing and wonder what they are doing to be so successful (even when you know their product or service isn't nearly as good as yours)?
• Many entrepreneurs and small business owners believe that if they have a great product or service that business will come to them.
• Well, you probably do offer the best product and you probably do offer great service. You have the best trained employees, the longest warranties, and the most awards.
• But that alone will not bring you all the prospects and customers you want.
• Branding and marketing research are important but if you don't advertise your business, it will eventually dry up and die — no matter how good your product or service is.

Marketing Plan Roadmap for Business Learning

Boost Your Sales and Attract New Customers Program is a three-part comprehensive Roadmap for Business Learning. It provides you with a unique set of business tools and opportunities for your professional growth and development. Visualize your business as an automobile travelling from segment to segment as you learn and complete the various sections. Whether you are the owner of a commercial enterprise or business to business retail company, each section of this book will help you learn more and more about the business ideas and processes of marketing, advertising and planning and how you can increase your sales and profits for your small business.

Part 1 of your Marketing Strategy Roadmap consists of:

The Audio Presentation CD and PowerPoint, Goals Report, the Business Success Marketing Wheel, and SWOT Analysis. Entrepreneurs are furnished with templates which can assist them in planning for their personal and professional costs over the near term horizon, and a template for a SWOT Analysis — where they will actually analyse their business enterprise, based on a series of questions which test the business Strengths, Weaknesses, Opportunities and Threats, prior to developing the business planning process for marketing their ventures.

Audio Presentation CD and PowerPoint
The PowerPoint identifies specific ideas from marketing theory and the Audio presentation (CD) helps you think about your business, identify items you need to address if you are starting a business, or items which must be improved if you currently own a business. Whether your venture is a brick and mortar corporation or an online e-commerce, this presentation will help address your needs and your business opportunities.

Goals Report
Within the Goals Report is fill-in-the-blank sections to help you develop a simple and creative personal marketing plan. We ask the questions, and you fill in the answers. After you have completed the Goals Report, simply transfer the information to any format you choose to develop the marketing and advertising plan which will increase your sales and profit for your undertaking.

The Business Success Marketing Wheel
In your Business Success Wheel, we have illustrated a variety of marketing aspects and address how each of them impacts your business. These are not different types of marketing, but true definitions of marketing. You can learn how each of these sections of the Success Wheel builds upon themselves and can help you create stronger success than would be possible from each of the sections of the wheel individually.

The SWOT Analysis Tool and Template
This template will help you define your business, and offer you the basis for development of your own personalized marketing plan and ideas for your undertaking. Within the SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats), we help you take an objective look at your enterprise and define where your business has areas it can utilize (the strengths) and improves upon (the weaknesses, opportunities, and threats).


Part 2 of your Marketing Strategy Roadmap is your Workbook
Your personal answers in your Workbook help you fully customize the learning tools to your needs. Your Workbook reinforces the material learned in a way which will create a long-term business marketing plan for your business. Answer the questions honestly and fully; the more information you are able to plug into your Workbook, the better the results you will achieve with your program.

Step 1
Assess your current business venture and identify targets for your enterprise.

Step 2
Identify expectations and ideas for future business growth and improvement.

Step 3
Complete the SWOT Analysis mentioned in Part 1.

Step 4
Complete your Business Planning Process using the eight components of the Business Success Marketing Wheel.


Part 3 of your Marketing Strategy Roadmap is your Manual of Study

The Manual offers not only the background and basis for your program of study, but also offers over 50 new, unique and exciting ways to improve your business marketing strategy and efforts and thus increase your sales and profits.

Multiple Marketing Approaches to Business Success
For entrepreneurs to attain and sustain success in today’s dynamic market environment, it’s no longer enough to be good at just one type of marketing. While you may already be making money using just one marketing strategy (like direct mail, e-mail, or print ads), expanding into additional methods will help you attract more prospects and customers and increase your sales and profit.
The fact is, if you’re only marketing one way, you’re likely leaving millions on the table and in danger of losing the customers you already have. Written in a straightforward and accessible style, “Boost your Sales and Attract New Customers” offer you a detailed look at over 50 of today’s most important business marketing strategies on how to increase sales and profits - explaining how each one works. Page by page, you’ll become familiar with a variety of marketing strategies and approaches, including direct online marketing, public relations, joint ventures and more.
If you’re ready to grow your company, your customer base, your sales and profits, adopting a multi-channel approach to marketing today will guarantee success tomorrow. And with this book as your guide, you’ll quickly discover how marketing your ideas, services, or products across multiple marketing methods can help boost your sales and profits.

To learn more about these ground breaking marketing strategies visit: http://www.businesslearning4life.com/

Essential Principles Often Forgotten

Whether you are a stay at home mom, a student, a worker or business person, there are essential factors that you need to take in the accomplishment of most tasks. The most important is setting clear realistic and reachable goals for yourself. The second is setting a deadline for starting and finishing a task. The third is planning before you undertake any task or project. Remember that failure to plan is planning to fail, but too much planning can be as crippling as no planning. Take time thinking about a task or project until you are clear in your mind what needs to be done. Problems that may arise in the future need to be tackled as and when they occur because no amount of planning can predict future problems. Remember too much tweaking, brainstorming and research can also be counter-productive. Start planning on how you will go about implementing your project.
“Believe you can.” The power of belief is a key to success in everything we do. Whether your goal is to rise to be the top goal scorer in your chosen sport or to become the best student or business person, you have a better chance of success if you believe you will be successful. If you start off with this kind of mental attitude you can start to take charge of your life today. You will experience fear from time to time. On the one hand fear can be a big motivator, on the other; it can be a big obstacle in achieving your goals. Listening to fear thoughts in your mind reinforces more fear. Do not be paralyzed by fear of failure just hang in there and do it. Choose the first easy step you can take- and get started- remember action leads to further action.
Ask yourself what do you absolutely have to do for the project to be successful?
What do you have to do immediately?
What could possibly go wrong?
Subdivide large chunks of work into small manageable tasks and activities. Focus on one thing at a time and complete it. Compare what works and what doesn’t. If one way of doing a task is not working, try something else. Do not try to be a perfectionist because when perfectionists fail to achieve their goals they become self-critical, and self-blaming which results in lower self-esteem, anxiety and depression. It is at this point where perfectionists give up completely on their goals. Think of benefits you will achieve once a task is finished. Remove distractions from your environment in preparation for the task at hand. Try at this point not to bog yourself down in detail. Do not overestimate the amount of motivation you possess nor underestimate the amount of time it will take to complete a project.
Notice the critical self talk and let it go. Learn how to control your negative thoughts. When your mind says, you can’t do something, refuse to listen to it. Don’t express your negative thoughts in words, tell your mind and say it loud that you are going to do what it takes to get the task done. It is not easy, but it is worth the effort. Many people stop trying because they have made up their minds that they are going to fail. As human beings we are unique because we possess the power and ability to change, to become more than what we are. Before we can change, we must be able to accept full responsibility for everything we do. We have to expect to complete the project successfully. We need to visualize our success and see and feel how it would feel once the task has been successfully completed. We have to take responsibility for our projects and blame no one if it fails. If you still cannot start, Take a break, reflect and do introspection – the project may not be in alignment with your skills. It may be a project that does not support your goals and values.
Justice Mandhla is the author of Boost your sales and attract new customers and he spends a great deal of his full-time writing days researching and writing about marketing and advertising strategies.

See more at www.businesslearning4life.com